The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Format: PDF / Kindle (mobi) / ePub
The Wall Street Journal Bestseller!
Updated to include Steve Jobs's iPad and iPad2 launch presentations
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard―and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:
- Develop a messianic sense of purpose
- Reveal the Conquering hero
- Channel your inner Zen
- Stage your presentation with props
- Make it look effortless
With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
―Rob Enderle, The Enderle Group
“Now you can learn from the best there is―both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
statement for your company, product, or service. The most effective headlines are concise (140 characters maximum), are specific, and offer a personal benefit. Consistently repeat the headline in your conversations and marketing material: presentations, slides, brochures, collateral, press releases, website. Remember, your headline is a statement that offers your audience a vision of a better future. It’s not about you. It’s about them. 47 This page intentionally left blank SSCE C E NN EE 55
an ad campaign of its own showing famous and not-so-famous people in all walks of life proudly proclaiming, “I’m a PC.” But Apple had landed the first punch, painting the PC as nerdy and Apple as the cool kid you really want to be like. The Microsoft ads are fun to watch but lack the emotional punch of Apple’s ads, for one reason—there’s no villain. 79 80 CREATE THE STORY Problem and Solution in Thirty Seconds With more than ten thousand applications available for the iPhone, the App Store
intrigued company executives, who agreed to a beta test, a trial run. Wal-Mart asked him to present the information to a group of advertisers and top executives. I met with my client over a period of days at the offices of the Silicon Valley venture capital firm that invested in his company. For the first day, we did nothing but sketch the story. No computer and no PowerPoint—just pen and paper (whiteboard, in this case). Eventually we turned the sketches into slide ideas. We needed only five
breakthrough Internet communications device. So, three things: a wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device.” Pause “An iPod, a phone, and an Internet communciator.” Voice grows louder “An iPod, a phone—are you getting it?” Speaks faster, voice grows louder “These are not three separate devices. This is one device,” Voice grows louder still “and we are calling it iPhone.” Voice gets even louder “Today Apple is
that up-and-coming product marketers attend Jobs’s keynotes. ‘Steve Jobs is the best at launching new products,’ she says. ‘They have to see how he does it.’ ”1 How does he do it? The BusinessWeek reporter provided the answer in the article: Steve Jobs puts in hours of grueling practice. When was the last time you could say that you devoted hours 179 180 REFINE AND REHEARSE of grueling practice to prepare for a presentation? The honest answer is probably “never.” If you really want to talk