I, Justine: An Analog Memoir

I, Justine: An Analog Memoir

Language: English

Pages: 240

ISBN: 1476791511

Format: PDF / Kindle (mobi) / ePub


A one-woman media phenomenon and a leading YouTube influencer takes readers behind the camera, and deep inside her world.

Justine Ezarik has been tech-obsessed since unboxing her family’s first Apple computer. By sixth grade she had built her first website. A decade later, she became one of the Internet’s first—and most popular—“lifecasters,” inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. But it was a one-minute video about an itemized AT&T bill that gave Justine her first taste of viral success: Within ten days of release, her “300-page iPhone bill” had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 3.5 million subscribers across multiple YouTube channels, with total views approaching half a billion.

Now, Justine is giving friends and fans a look behind the scenes, sharing never-before-told stories about the hilarious (and sometimes heartbreaking) reality of sharing your life online. With her trademark wit and delightfully weird sense of humor, Justine delivers an inspirational message in support of creativity, entrepreneurship, and the power of staying true to yourself, while reminding readers that the Internet is a very small world—you just never know who you’re going to meet.

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of not winning paled in comparison to the gut punch of reading so many negative comments about myself online. I hadn’t been quite ready for the sheer volume of them; the exposure I’d had via Myspace and other social media sites was nothing compared to the national attention I received via Yahoo. In the old days, I’d just delete the occasional profanity-laced insult; during the Yahoo contest, I could only scroll, in quiet disbelief, through hundreds of comments describing the many ways in which I

their products both informed and impacted me as a designer. These days, my preference for simple, modern aesthetics is echoed in just about everything I do, including the way my apartment is decorated. People often ask why my home is wall-to-wall white and stark as an insane asylum; I have to tell them I’m going for the “Apple Store look.” By college, my love and respect for Apple and its founder was so well known among my friends that I was given a framed head shot of Steve Jobs for my birthday

the live-stream anyway, for no reason other than that it was important to me. Have I told you yet how amazing Desirée is? Seriously. I am so lucky to have her in my life. As the launch date grew closer, I started to set some ground rules for myself. For one thing, I certainly wasn’t going to be taking the camera into the bathroom. Ever. I wasn’t dating anyone at the time, so I knew that wouldn’t be a problem, either. (In fact, I had recently broken up with someone who used to get insanely

loon in the middle of the bar. After saying hello (to Cory, not the crazy woman), I quickly steered the conversation to Apple computers (classic Justine). As we continued chatting, I figured I might as well tell him about the project, too. “So starting tomorrow, I’m going to be live-streaming my entire life on the web. Every day. All the time,” I told him. “Wait. You’re doing what?” he said. I wasn’t kidding when I said that virtually everyone I told had that exact same response. At that

Internet?” I was not helping myself. After another hour or so of questioning—mostly along the lines of Why would anyone want to watch a stranger on the Internet all day long?—they finally let me go. Looking back, I now know that security would have been heightened as a result of the 2007 London terror bombings—which could have been the cause for the suspicion relative to what I was doing. However, I have a blond-haired, blue-eyed friend who lives in Iceland; she got stopped so often at airport

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