China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

Savio Chan, Michael Zakkour

Language: English

Pages: 240

ISBN: 1118834747

Format: PDF / Kindle (mobi) / ePub

Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

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seeing the melding of the three most important business stories of the last thirty years—The Rise of China as Producer and Consumer, The Internet and E-Commerce Boom, The Growth of Modern Global Supply Chains—come together. My focus from 2005 onwards has been on helping companies leverage these three phenomena. Tompkins Asia, where I work, has provided the perfect platform to do exactly that. U.S. China Partners, the consulting firm that Savio runs, went through a similar process. Initially

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